Stars Gather In Geneva For Watch Events

It may be awards season in Hollywood but that hasn't kept stars from convening in Geneva. The Salon International de la Haute Horlogerie (SIHH) in Geneva, also known as the International Fair of Fine Luxury Watchmaking, has brought international stars from movies, television, sports and more to Switzerland.

Some of the world's top sporting and entertainment stars came together at a special event to celebrate the launch of luxury watch brand IWC Schaffhausen's new generation of its Portofino watch family. The 'A Night in Portofino' event brought Cate Blanchett, Kevin Spacey, Matthew Fox, tennis legend Boris Becker and Elle Macpherson among others.

Around 900 guests where at the Italian style evening that included an exhibition by photographer Peter Lindbergh, whose shoot in the picturesque harbor town of Portofino featured a selection of international friends of the brands including party attendees Cate Blanchett, Kevin Spacey and Elle Macpherson.

The 21st Salon International de la Haute Horlogerie is held from January 17th to 21st 2011 in Palexpo, Geneva. The private

trade fair is a landmark event for the fine watch sector, and at this year's show 19 watch brands will present their new products, including Baume & Mercier, IWC, Cartier and Mont Blanc. Other stars are also in Geneva to check out the watches including Gwyneth Paltrow who recently began working with Baume & Mercier.