Hublot Watches Grab Lucrative Spot With World Cup

Hublot's Jean-Claude Biver knows that to maintain success the watch brand needs to associate itself with interests its fans and existing customers have. A big part of this is aligning itself with sports and other events that are highly popular around the world. I recently discussed how Hublot was able to sign itself as the "Official Watch Maker" of Formula 1. The curious title gave Hublot the exclusive right to make limited edition watches with the F1 name on them. Next on the Hublot agenda was tackling FIFA, the organization behind the soccer (I mean football) world's greatest event - the World Cup.

Hublot will serve not only as the "official watch maker" for the 2010 and 2014 World Cup events, but also as the prestigious "Official Time Keeper." Thus, not only is Hublot able to make special limited edition watches with the event name on them, but also to have its name on the time keeping devices in the games. A very big step forward for Hublot as it goes without saying just how popular the World Cup games are around the world. The 2010 World Cup will be located in South Africa, while the 2014 World Cup will be held in Brazil. I look forward to seeing what interesting limited edition watches Hublot releases for the games.