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Saturday, April 17, 2010

Flatiron Lounge: A Culinary Approach to Cocktails


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A visit to the The Flatiron Lounge is like taking a step back in time with a modern twist. While it is designed to resemble a 1920's-ear speakeasy with art deco decor, the Manhattan-based cocktail lounge has a modern approach to cocktails that resembles the ideology followed by a three-star Michelin Restaurant. The Flatiron Lounge, which is like no other cocktail lounge in Manhattan, is nominated for a Luxist Awards Readers' Choice Award for Best Cocktail Lounge.

The Flatiron Lounge was founded back in 2003 by a team of partners, all of whom had extensive experience in managing and opening bars. Partners include Alex and Kristina Kossi (of the famed New York haunt Zinc Bar), Susan Fedroff, Kevin Kossi, Michelle Connolly (of The Red Room in San Francisco) and celebrated cocktail stylist, Julie Reiner. Together, this dream team created a true high-end and high style cocktail lounge. At the time of its opening, the Flatiron Lounge was one of the few bars in the country, if not the world, to offer high end cocktails.

The Flatiron Lounge boasts a menu of original and unique cocktail concoctions created by Julie Reiner and the exceptional bar staff, as well as classic drinks from a bygone era. Reiner developed a menu of cocktails with precise measurements using such ingredients as fresh squeezed juices, fresh fruits and herbs and homemade syrups from raspberry to jalapeno. "We take a culinary approach to cocktails," says Reiner.
The cocktail offerings, which change seasonally, are both contemporary and classic. Each time a customer visits the lounge, they can experiment and try something completely new and unique. Be sure to order a cocktail flight, which is a sampling of three different cocktail specialties, such as a mini cocktail flight featuring three different martinis with a common flavor theme. Other cocktail flights have included "The Flight to Hawaii", which highlights drinks with tropical fruits while the "Flight Back in Time" celebrated the Rat Pack's favorites, the Sazarac, Sidecar and the Aviation Cocktails. "We introduced cocktail flights to get people to try things they hadn't tried before," says Reiner.

Located in a landmark building constructed in 1900, the Flatiron Lounge evokes the decadence and romance of a by-gone era. Guests enter through a dramatic archway leading to the main room of the lounge. One wall of the Flatiron Lounge is beautifully decorated with thousands of vintage cobalt blue mirrored glass tiles that were produced in the 1920's (and previously installed in the Algonquin Hotel). Customers can enjoy their cocktails while lounging in in deep red leather circular booths. The meticulously restored 30 foot mahogny bar was built in 1927 for The Ballroom, a bar that was once frequented by Frank Sinatra and other members of the Rat Pack. Over the bar hangs a row of art deco-inspired stained glass lights. Downstairs, is the Flatiron's modern age club-styled room, complete with sparkling lights, gold leafed walls and plush banquettes. Here, guests are enveloped in an age of luxury on a journey with the rich sounds of today's cutting edge music.

Located at 37 West 19th Street (between 5th and 6th Avenues in the Flatiron District of Manhattan), the Flatiron Lounge is open on Sunday through Wednesday from 5:00 pm to 2:00 am, from 5:00 pm to 3:00 am on Thursday, and 5:00 pm to 4:00 am on Friday and Saturday.

Vote for the cocktail lounge that you believe is the best of breed. The voting period runs through April 30 and winners will be announced on May 1.

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