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Sunday, April 18, 2010

Chef Emeril Wants To Sell You Steaks


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Emeril Lagasse isn't just a chef, he's an empire. The chef, who already has his own line of spices and pans has partnered with Allen Brothers Steaks to launch Emeril's Red Marble Steaks. The products will be available for purchase online beginning May 1st at RedMarbleSteaks.com. The Emeril-branded steaks will be high-quality cuts of beef that include filet mignon, bone-in rib eyes, classic Porterhouse, New York strips, rib roasts, tenderloins, and more. It's not clear from the press release what makes these steaks different from other Allen Brothers steaks.

Allen Brothers Steaks was founded in 1893 in Chicago's Union Stockyards area and is the country's leading source of USDA Prime. Thee brand can be found in many steakhouses around the country. Emeril Lagasse joined the Martha Stewart family of brands in 2008 when Martha Stewart Living Omnimedia acquired the assets related to Emeril's media and merchandising business, including television programming, cookbooks and his licensed kitchen and food products so this is a good deal for Miss Martha too.

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